• Interview: Rei Kawakubo
  • Ralf Würth
Interview: Rei Kawakubo

Rei Kawakubo always aims to push the limits. The mind behind Comme des Garcons and one of fashion’s most influential and reclusive figures says that with each collection she is out to create something totally new – a goal that is becoming harder and harder the longer she is in fashion. And that is just one of the many provocative admissions Kawakubo made during a rare interview pegged to the opening of I.T Beijing Market, her new multibrand store in the Chinese capital.

The 68-year-old designer admits she is starting to ponder a succession strategy for her business and indicated that she doesn’t oppose the idea of selling her company. Surprisingly, she said she doesn’t think anyone would be interested in it. Her husband and the company’s chief executive, Adrian Joffe, on hand to translate the designer’s words from Japanese to English, said half-jokingly: “We’re waiting for an offer.”

In other revelations, Kawakubo, who has collaborated with companies as diverse as Louis Vuitton and H&M in recent years, isn’t exactly showering compliments on the rest of the fashion world. For one, she isn’t all that impressed with most of the new designers out there. “They lack discipline. … They’re not strict enough with themselves,” she said.

Meanwhile, both Kawakubo and Joffe noted Comme des Garcons’ increasing popularity with Asian consumers and its continued momentum across international markets. The new store, reminiscent of the brand’s Dover Street Market complex in London, carries a range of apparel and accessories from various CdG lines, as well as merchandise from brands like Maison Martin Margiela, Rick Owens, Dior Homme, Ann Demeulemeester and Hussein Chalayan. The basement of the building houses a new boutique from A Bathing Ape, which connects to the I.T Beijing Market through a staircase. Before the opening, Kawakubo sat down to chat about fashion, China today and more.

Q: How do you feel about the Beijing store?
A: Well, this isn’t about the store, but I first came to China 30, 40 years ago, and I’ve been here many times in the past 15 years and I have witnessed many changes. Now with fashion, at the very least you can find all the brands in Beijing and Shanghai. So I wanted to do something new … a new method or expression … with fashion and Comme des Garcons in a place that has everything. I’m very happy to have worked with I.T in order to realize that.

Q: You mentioned that you’ve been coming here for 30 years. What kinds of changes have you witnessed in China and its consumers over that time period?
A: First of all, the administration (of the country) is totally different. Now, it has become more free. I feel that people are much more free to make new things and create new business than was possible before … and there are more people who are interested in these changes and who are aspiring to participate in the changes, so from that point of view I think it has changed completely.

Q: What do you think of the way people dress here and their style?
A: When I came here 10 years ago there were no people who would wear Comme des Garcons. I was just in the towns and didn’t go to the places where fashionable people gathered, but now it is much more casual. I used to enjoy seeing people wearing communist workers’ clothes and I don’t see that anymore.

Q: How has the inspiration for your collections changed over the course of your career?
A: Do you think it’s changed? For me it hasn’t changed at all. The way I approach each collection is exactly the same. … The motivation has always been to create something new, something that didn’t exist before. The more experience I have and the more clothes I make, the more difficult it becomes to make something new. Once I’ve made something, I don’t want to do it again, so the breadth of possibility is becoming smaller.

  • Ralf Würth